Best Western Hotels & Resorts' newest brand, SureStay Studio, will compete in the upper end of the extended-stay economy segment and will include both conversions and newbuilds.
Best Western president and CEO David Kong told BTN that business travellers will be a part of the target audience.
David Kong: “Studio will met a variety of needs.”
"We have business travellers who are not staying long-term but who want more room and more comfortable accommodations … and there are extended-stay people on projects and relocation, so we see a variety of needs that can be met by Studio," Mr Kong said.
The company expects to open the first SureStay Studio in about six months and believes the brand will have strong growth with a focus in North America.
Best Western launched SureStay Hotel Group in 2016. It includes nearly 300 SureStay, SureStay Plus and SureStay Collection properties.
Source: Business Travel News