Singapore-based hospitality brand, Ascott, is driving a global push
of The Crest Collection brand, having seen a 40% YoY unit growth since
2022.
With 1,500 units in 12 properties, The Crest Collection provides
distinctive immersive experiences. Established in 2016 in France, it now
operates seven properties across Singapore, Jakarta, Paris, Penang, and
Tours, with future launches in London, Bucharest, Hanoi, Tokyo, and
Paris.
Catering to culture-seeking travellers, The Crest Collection enriches
hospitality with a "Story Behind Every Door" concept, aligning with the
3.8% projected CAGR in global heritage tourism from 2022 to 2030.
Asia
The brand recently celebrated three landmark openings in Asia, with
properties in Singapore, Indonesia, and Malaysia. The Robertson House by
The Crest Collection in Singapore was unveiled on 14 October 2023,
following a comprehensive refurbishment in just seven months.
Additionally, properties in Jakarta and Penang were signed and
rebranded in August and October 2023, marking the brand's growing
presence in the region.
Europe
Expanding further into Europe, The Crest Collection features
properties in France, each showcasing unique characteristics, and
achieving high occupancy rates.
The brand is gaining recognition in Europe, with The Cavendish London
scheduled for renovation and rebranding, becoming the first property in
the United Kingdom under The Crest Collection.
In Bucharest, Romania, Ascott has signed a 171-unit property in a
prime location near the Palace of Parliament, set to open in the third
quarter of 2025.
Furthermore, the 204-unit Citadines Saint-Germain-des-Prés Paris in
France will transform into a Crest Collection property after the 2024
Olympic Games in Paris.