A day after officially launching its Tribe lifestyle brand, Accor has chosen Australia as the first Asia Pacific market to expand its partnership with SBE outside of the US.
Accor acquired a 50% stake in SBE - a privately held lifestyle hospitality company that develops, manages and operates hotels, residences, restaurants and nightclubs. - in October 2018
SBE’s luxury lifestyle brand, Hyde, will debut on Queensland’s Gold Coast this month. Hyde Paradiso is inspired by LA’s famous Sunset Strip.
Sam Nazarian, founder and CEO of SBE, said the group’s portfolio would grow to more than 50 hotels by 2020, “paired with tremendous expansion in the residential, culinary and entertainment venues, including over 150 global venues in the pipeline”.
Accor and SBE will also collaborate to launch the House of Originals, a collection for independent luxury hotels.
The House of Originals will showcase high-end hotels that are "individually special to the city in which each resides”.
Inaugural properties in the portfolio are the Sanderson and St. Martins Lane in London, 10 Karakoy in Istanbul and the Shore Club in Miami Beach. All four hotels were previously part of SBE's Morgans Hotel Group.