HotelsBWH Hotels brings its authentic boutique brand to Vietnam.

Sleeping under the stars with Aiden

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Olivier Berrivin, vice president – APAC, BWH Hotels, celebrates the debut of Aiden by Best Western in South-east Asia.
Olivier Berrivin, vice president – APAC, BWH Hotels, celebrates the debut of Aiden by Best Western in South-east Asia.

Aiden is making its debut in Southeast Asia with the arrival of BWH Hotels’ boutique brand on an unspoilt stretch of Vietnam’s south-central coastline at Maman Vung Ro Bay.

The signing of Aiden by Best Western in Vietnam marks the latest stage in a global expansion strategy that has already launched Aiden properties in the US, Germany, Austria, South Korea, France, Italy and Australia. No two hotels are alike with each designed to reflect the unique personality of the community it serves.

Aiden by Best Western has a privileged position overlooking the ocean in Phu Yen province, with spectacular facilities to match.

The low-rise retreat will showcase highly authentic architecture and a design concept that reflects the local culture, while framing views of Vung Ro Bay and the East Sea beyond.

When first impressions matter, Aiden excels with a reception hall that stretches out towards an elevated wooden outdoor deck, infinity pool, forested hills, and the sea.

Guests can stay in handcrafted wooden houses, which are made from 100% recycled wood, blending rustic-chic interiors with home comforts and modern amenities, in line with BWH Hotels’ international standards.

Naturally-lit bathrooms will feature semi-alfresco showers and deep, sunken bathtubs. Alternatively, glamping tents will tempt visitors who want to sleep under the stars.

Activities include an aerial ropes course, which can be followed by relaxation at the spa and a sea-facing massage area. At mealtimes, the floating restaurant, serving Vietnamese, pan-Asian and international cuisine, is surrounded by the sea, and accessible only via a narrow jetty.

Aiden by Best Western Maman Vung Ro Bay is approximately two hours’ drive north of Nha Trang, while Tuy Hoa Airport, which offers direct daily connections from Hanoi and Ho Chi Minh City, is a short distance away.

“With its organic ethos and authentic, locally-inspired architecture, this will become an outstanding addition to our portfolio,” said Olivier Berrivin, vice president – APAC, BWH Hotels.

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