HotelsIn place, a digital key service will check into all new hotels and half of all rooms within five years.

Accor is throwing away the keys

Accor digital key
The digital key is a partnership with STAYmyway, a company providing digital access solutions for hotels and private accommodation.

Accor is rolling out a digital key solution following a pilot in North America, Europe and Asia.

The Accor Key will be introduced in new properties opening in 2021, and the French hospitality company eyes a goal of 500 hotels this year and 50% of all rooms within its network in the next five years.

Guests will receive the tool, providing access to rooms, meeting rooms and floors via lifts, by downloading Accor’s digital key app. The mobile key is automatically deactivated once guests end their stay at a property.

With the digital key, Accor says it hopes to help reduce the amount of plastic used for traditional keycards and cardboard for the key holder.

Floor Bleeker, chief information officer at Accor said: “Guests increasingly seek contact-light travel and hotel experiences. Therefore, the easy to operate and highly practical application will provide a streamlined process for our guests.”

The digital key is a partnership with STAYmyway, a company providing digital access solutions for hotels and private accommodation.

Other large hotel companies such as Hilton and Marriott have had digital key service for several years, but the pandemic has accelerated the implementation of touchless solutions in the hospitality sector.

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