WAKE UP CALL is available exclusively for members of Marriott International's Starwood Preferred Guest (SPG) and Marriott Rewards loyalty programme.
W Hotels has released details of WAKE UP CALL, the brand's signature music festival series that will make stops at three W Hotels this year: W Hollywood (Sept 1-3); W Barcelona (Sept 21-23); and W Bali (Oct 4-6).
WAKE UP CALL is available exclusively for members of Marriott International's Starwood Preferred Guest (SPG) and Marriott Rewards loyalty programme.
The festival includes WET deck parties, DJ master classes and live performances by some of the hottest acts in music, including Phantogram, Charli XCX, Martin Solveig, Gorgon City, Sam Feldt and Angus & Julia Stone.
W says it is “throwing out the festival playbook and creating an experience that is as fabulous as it is fun”.
“Music is a universal language, one we have spoken since day one at W,” said Anthony Ingham, global brand leader, W Hotels Worldwide.
By joining the SPG and Marriott Rewards programme online, non-members can gain access to WAKE UP CALL.
Existing members of either programme can log in to www.wakeupcallfest.com, with their account information to get festival access.
WAKE UP CALL: The Complete Set List is a single VIP package that includes round trip airfare to all three WAKE UP CALL festivals, accommodations, access to all WAKE UP CALL Moments, VIP-only FUEL fitness workout sessions, and VIP meet and greets at each festival.
Bidding for the package starts at 250,000 points and was launched to members on June 19.
Marriott Rewards members who have linked accounts may transfer points into their SPG accounts to bid on the package.