Government AffairsBoth cities signed a partnership agreement to drive research, marketing and promotional efforts.

Osaka and Tokyo partner to develop Japan’s tourism industry

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Osaka gets ready to transform into a “24-hour tourism city rooted in diversity”.
Osaka gets ready to transform into a “24-hour tourism city rooted in diversity”. Photo Credit: gettyimages/miya227

The Tokyo Convention & Visitors Bureau (TCVB) and Osaka Convention & Tourism Bureau (OCTB) signed a comprehensive partnership agreement to grow Japan’s tourism industry, which has taken a hit from the Covid-19 pandemic. 

Under the agreement, both cities will lead tourism development and attraction with a focus on the following areas, including free exchange of information, joint research and development of tourism attractions, marketing methods, sustainable tourism, mutual promotion and content development.

TCVB President Shingo Kaneko and OCTB President Hiroshi Mizohata signed the agreement at a ceremony held on 13 December 2021. Also present were two professional baseball players from each city’s team, Yasutaka Shiomi of the Tokyo Yakult Swallows and Sachiya Yamasaki of the Orix Buffaloes.

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In addition, OCTB is collaborating with Original Inc, the operator of online publication Time Out Tokyo, to transform Osaka into an international destination for tourism and culture in Asia, including a concept of “24-hour tourism city rooted in diversity”.

This involves growing the Osaka brand, creating an urban development framework to drive sustainable tourism and attract travellers through domestic and foreign visitors.

The agreement comes as the country prepares for Expo 2025, which will be held in Osaka.

It focuses on the following nine areas:

Luxury tourism
Gastronomy tourism
Heritage tourism
Universal tourism
Green tourism
LGBTQ tourism
Resilient tourism
Promotion of meta-tourism
Promotion of tourism-related digital transformation

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