/Exhibitors-at-ITB-Asia.jpg?tr=w-160%2Ch-90%2Cfo-auto "Exhibitors at ITB Asia")
Exhibitors at ITB Asia
The carbon credits will in turn be invested in two regional climate change mitigation projects, Sungai Kerling Hydropower in Malaysia and Wayang Windu Geothermal in Indonesia through the integrated resort’s partner Carbon Story.
Marina Bay Sands is helping Messe Berlin (Singapore), organiser of ITB Asia 2014, to stage the trade show’s first-ever carbon neutral event in its seven-year history.
This year’s ITB Asia is the first of a three-year run at Sands Expo, Marina Bay Sands.
The integrated resort’s team of sustainability experts has pledged to reduce the show’s carbon footprint by five per cent from 399 tonnes in 2012.
A range of measures will include choosing food items sourced regionally for the Harvest Menu, utilising newly activated in-room motion sensors to ensure maximum lighting efficiency in the meeting rooms, and setting a room temperature of 24 degrees.
The total carbon footprint produced during the three-day event will also be offset entirely.
The carbon credits will in turn be invested in two regional climate change mitigation projects, Sungai Kerling Hydropower in Malaysia and Wayang Windu Geothermal in Indonesia through the integrated resort’s partner Carbon Story.
Set to be the greenest trade show in the region, ITB Asia 2014 will also see other firsts.
All unused booth giveaways and stationery such as note pads and pens will be collected from the exhibitors at the end of the show by Marina Bay Sands.
These will be donated to the integrated resort’s charity partner Food from the Heart. Leftover brochures at the booths will also be collected and recycled.
The nature of such a donation and recycling drive is a first for ITB Asia, as well as Marina Bay Sands, an ISO 20121 certified venue host.
Going a step further, Marina Bay Sands will also incorporate accommodation data of ITB-hosted delegates – such as energy and water consumption in the hotel rooms – to provide the organiser with a more in-depth overview of the total carbon footprint of the event.
The green statistics will go towards the preparation of the Sands ECO 360o Event Impact Statement. This statement will consolidate the sustainable event metrics, such as energy and water consumption, recycling rate, carbon emissions and highlights of the sustainable initiatives.
Going a step further, Marina Bay Sands will also incorporate accommodation data of ITB-hosted delegates – such as energy and water consumption in the hotel rooms – to provide the organiser with a more in-depth overview of the total carbon footprint of the event.
Benny Zin, COO and vice president of conventions and exhibitions, Marina Bay Sands: “As a leader in Asia’s green meeting space, Marina Bay Sands will guide and support Messe Berlin at every step of its green journey.
“ITB Asia is an important platform to communicate and generate greater awareness about sustainability to key decision makers in the travel industry.
“Through our leadership efforts, we hope to further the conversations on sustainability and spur more companies and individuals to go green wherever possible.”