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Sarah-Jane Tempest as Director of Corporate Solutions for HRS, APAC region
Unique experiences at an affordable price point, are increasingly
sought after. According to the Travel
Market Report, over 50% of business travellers will be by Millennial by 2020,
travellers who have higher expectations for services and perks, do more of
their research online and are more likely to splurge during business trips.
In an exclusive interview with Natalie Chen, Tobias Ragge, CEO of HRS
said that there are several corporate travel trends running the industry. One is
Increased travel costs, and demand
for better-managed travel solutions. Amidst increasing travel
costs in the region, corporates are placing an emphasis on the need to optimise
travel dollars.
Said Ragge, “This calls
for a need to review and promote cost-reducing behaviours amongst corporate
travellers, to help manage overall corporate travel expenses and yet provide
transparency in transactions as well as maintain – if not increase – overall
traveller satisfaction.”
According to recent
studies, 70% of corporate travellers now use mobile as one of their top two
booking channels, compared to only 2% of corporate travellers in 2012. With
connected smart phones and tablets becoming more and more ubiquitous,
travellers expect more accessible, customised and user-friendly experiences.
Said Ragge, “We have
recorded the increased use of mobile in our own data and are thus making higher
investments in building the capabilities and capacity of the channel.”
Unique experiences at an
affordable price point, are increasingly sought
after. According
to the Travel Market Report, over 50% of business travellers will be
Millennials by 2020, they are travellers who have higher expectations for services and
perks, do more of their research online and are more likely to splurge during
business trips.
They are also more open to
unique experiences as can be seen with the growing popularity and insurgence of
initiatives such as AirBnB.
Said Ragge, “While the larger chain hotels are constantly innovating their offerings
in order to reach out to this growing markets, we at HRS have also started
focusing on partnering with a number of independent hotels around the world, and
this is one area in which we tend to be a step ahead than traditional TMCs.
“The average rate of a TMC
is higher since their content supply is primarily based on chain hotels. Each
franchisee has to pay a fee of 10-percent of their turnover resulting in a
higher price point for the customers. The smaller or independent properties,
however, do not have to pay such high overheads and benefit from a cheaper cost
structure for the same performance – if not better, the same location and
quality, too.”
Ragge
predicts that data is the challenge , “Data
continues to be the number one challenge in the region – and one that affects
many aspects of the entire hotel solutions process. Without relevant data,
travel managers find it difficult to benchmark and optimise both process and
solutions to their corporates’ benefit.“
Risk management and employee safety is another
increasing concern in the region. This has prompted HRS to partner with iJET
International Inc, a leading operational risk management solutions providers to
produce new booking tools that integrate HRS Corporate booking data into iJET’s
Worldcue® systems, providing client with improved risk management capabilities
through the instant tracking and identification of employees and assessment of
situations should they arise.
And to further strengthen its leadership team in the
region, HRS Corporate appointed
industry veteran Sarah-Jane Tempest as Director of Corporate Solutions for the
APAC region while simultaneously bringing in Global Travel’s Charles Tan as
Global Account Manager in APAC. Both
Sarah-Jane and Charles will be based in Singapore.