Contiki is taking the fourth season of their popular RoadTrip campaign
to their fastest growing operating region, Asia. After previously running The
RoadTrip twice in Europe & once in Australia, this year’s trip is set to
tackle Thailand, Cambodia & Vietnam.
Contiki is taking the fourth season of their popular RoadTrip campaign
to their fastest growing operating region, Asia. After previously running The
RoadTrip twice in Europe & once in Australia, this year’s trip is set to
tackle Thailand, Cambodia & Vietnam.
Contiki, is confident their Asian product suits the millennial
traveller. With the influence of YouTubers continuing to grow in millennial
audiences, Contiki keeps raising the bar with its innovative content campaigns.
“The authentic way YouTubers can share our story resonates with our media savvy
consumers,” says Group Marketing director, Alexis Sitaropoulos.
“Influencers can share the experience of travelling with Contiki in a
way far more compelling than traditional advertising.” The YouTubers joining
Contiki in Asia have a combined base of over 20 million YouTube subscribers,
demonstrating unrivalled reach into millennial consumers that would cost millions
through other means.
Millennial travellers view time as a powerful commodity, and won’t let
getting from A to B limit the experiences they want to fit into their trip.
Contiki includes internal flights in the cost of many of their trips in
the region, this year partnering with AirAsia to help bring The RoadTrip to
life.
The group will benefit from having one of Contiki’s Trip Managers joined
by expert local guides in each destination.
Contiki will again be creating a web series chronicling the trip with
episodes uploaded daily to youtube.