Bits and BobsNew study shows that just 12.4% of B2B travel CEOs are females, with 12.1% being Chairpersons.

Where’s the female touch in B2B travel organisations?

|
Female CEOs and Chairpersons have the biggest presence in Hospitality Schools, at 29% and 43% respectively.
Female CEOs and Chairpersons have the biggest presence in Hospitality Schools, at 29% and 43% respectively. Photo Credit: gettyimages/sefa ozel

Females make up just 12.4% of the CEOs of the world’s top 350 B2B travel companies and a slightly less 12.1% of Chairpersons, according to a study published by Belvera Partners.

The study analysed the B2B travel space by sector and identified that females had the biggest presence as CEOs and Chairpersons in Hospitality Schools, at 29% and 43% respectively.

On the other end of the spectrum are worst-performing sectors Hotel Distribution & Sales and Aviation, with just 5% of CEOs and 3% of Chairpersons respectively being female.

The data is taken from a new chapter edition to the Belvera B2B Sustainability Report 2021: Sustainability reporting in B2B travel’s top 350 companies globally. Originally published in August 2021, the full report looks at B2B travel organisations’ diligence in sustainability reporting and transparency in policies, among other related topics.

In terms of sustainability reporting, the report showed that only 17% have such reports, with the aviation sector being the highest performing in its reporting.

The full report may be downloaded from here.

Power to the People
April - June 2022 eBook

Tough times never last, but tough people do. Just look to these resilient travel agents, who bounce back stronger from the pandemic.

Read Now



JDS Travel News JDS Viewpoints JDS Africa/MI