Go City, a multi-attraction pass provider operating in over 30 cities worldwide with over 1,500 partners, has formalised a collaboration with Weixin Pay, the payment feature within the Weixin app, to enhance sightseeing experiences for Chinese tourists across the platform’s global portfolio.
With a significant presence globally, Go City focuses on delivering seamless travel experiences by providing access to attractions, tours, and activities. The strategic alliance with Weixin Pay aims to specifically cater to Chinese tourists, leveraging Go City’s diverse offerings.
Following the recent launch of their Weixin mini programme in September, Go City reported substantial revenue growth from mainland Chinese customers. Dawn Jeremiah, vice president, marketing & ecommerce for Go City, highlighted the success, stating, “We’ve seen a 1.5x growth in September and October versus 2019 and a 2x growth this month versus 2019, particularly to Singapore, followed by London, Sydney, Bangkok, Oahu, New York, Barcelona, and Paris.”
She emphasised the positive trends during this year's Golden Week, with pass volume sales growing fourfold, average basket size increasing by 25%, and lower refund rates compared to 2019.
During the signing ceremony at Singapore’s Capitol Kempinski Hotel, Neville Doe, group chief financial officer of Go City, underscored the alignment of the partnership with Go City's focus on enhancing travel experiences, expressing anticipation for the joint exploration of special deals and unique experiences for travelers across Southeast Asia and beyond.
Etienne Ng, regional director, Southeast Asia for Weixin Pay, echoed the sentiment, emphasising that the partnership aligns with Weixin Pay's goal of providing Chinese users with seamless and secure payment options, thereby enriching their travel experiences in Singapore and the broader region.
Over the next three years, both partners plan to execute a joint marketing plan, dedicating resources to promote the usage of the Go City Weixin mini programme and Weixin Pay.