The Sarawak state government has announced the launch of its new airline, AirBorneo, following the acquisition of MASwings from the Malaysia Aviation Group (MAG). This makes Sarawak the first state in Malaysia to own an airline.
“By taking this strategic step, we are positioning Sarawak as an aviation hub for Borneo and gateway to Asean, opening doors to new opportunities and fostering greater connectivity and accessibility to both domestic and international destinations that will benefit our local communities and businesses alike,” said Sarawak Premier Tan Sri Abang Johari Tun Openg at the signing ceremony in Kuching.
AirBorneo aims to balance connectivity, affordable fares, and economic benefits. “Operating as a full-service carrier (FSC), AirBorneo can significantly enhance the passengers’ experiences through superior in-flight services. This will emphasise the regional prestige of Sarawak as a premium travel destination,” noted Abang Johari.
Initially, AirBorneo will focus on rural air services before expanding further. The airline plans to engage in strategic partnerships and code-sharing agreements with other international airlines, including Malaysia Airlines, to expand its network and improve global connectivity for Sarawak.
According to Bernama, Sarawak intends for AirBorneo to fly internationally to destinations such as Germany, South Korea, Japan, Hong Kong, and Thailand. There are also proposals for a new international airport in Kuching to enhance connectivity.
Abang Johari emphasised the need for continued collaboration with MAG to ensure a smooth handover, minimise disruptions, and maintain high service standards. “These include continuing to promote Sarawak as a destination of choice for tourists and businesspeople alike, to attract more visitors to Sarawak and Sabah and boost both the tourism and business sectors,” he added.
Under MAG, MASwings primarily serviced rural areas with turboprop aircraft, operating routes within Sabah and Sarawak. The company currently serves 22 destinations, including Brunei, with main bases in Kota Kinabalu and Miri.