The partner airlines in the pan-regional alliance – Cebu Pacific (including subsidiary Cebgo), Jeju Air, Nok Air, NokScoot, Scoot, Tigerair Singapore, Tigerair Australia and Japan’s Vanilla Air – will bring their extensive networks together throughout Southeast Asia, North Asia and Australia.
Eight low cost carriers in the Asia Pacific have joined forces to form the world’s largest LCC alliance – the Value Alliance.
The partner airlines in the pan-regional alliance – Cebu Pacific (including subsidiary Cebgo), Jeju Air, Nok Air, NokScoot, Scoot, Tigerair Singapore, Tigerair Australia and Japan’s Vanilla Air – will bring their extensive networks together throughout Southeast Asia, North Asia and Australia.
The alliance airlines will go head-to-head with AirAsia and Jetstar in Asia.
Customers will be able to view, select and book the best-available airfares on flights from any of the airlines in a single transaction, directly from each partner website, thanks to technology developed by UK-based Air Black Box (ABB).
The major hubs of the alliance will be Singapore and Tokyo.
ABB offers guests the full suite of ancillary choices, such as seat and meal selection, variable baggage allowances and other inflight features – across all partner airline sectors in a single itinerary.
ABB’s Air Connection Engine (ACE) platform has filed for NDC Certification with IATA and is expected to complete full certification soon.
The Value Alliance airlines together cover a third of the earth and serve more than 160 destinations with a collective fleet of 176 aircraft across the Asia Pacific region.
“By working together we can offer our guests a wider choice of destinations and flights – at the most competitive airfares – all in one go,” said Scoot CEO Campbell Wilson.
Patee Sarasin, CEO of Nok Air, said, “The opportunity enabled by ABB and the Value Alliance to offer ancillary products through interline channels is a significant benefit over other partnerships, given LCCs typically earn 10-25% of their revenues from such items.”
Scoot, Nok Air and NokScoot are already offering each other’s flights and fares powered by the new ABB technology. Other alliance members will follow in the coming months.
Lance Gokongwei, president and CEO of Cebu Pacific, said, “All of our airline partners are champions in their local markets and well regarded for their value and service regionally and nationally. The Value Alliance is a clear example of how LCCs can accomplish more by working together than we could do individually.”