AviationAussie airline start-up targets budget fliers.

New purple people seater ready to fly

Bonza Airlines hopes to launch in Australia early 2022.
Bonza Airlines hopes to launch in Australia early 2022.

What’s purple and white and will fly kids and carers around Australia?

The answer is a new low-cost airline, called Bonza, which in Aussie slang means ‘great’ or ‘fantastic’.

As in, “We had a bonza night at the pub”.

Founded by former Virgin Blue and Cebu Pacific executive, Tim Jordan, and backed by US private investment firm 777 Partners, the independent low-cost carrier will avoid stiff competition on the Sydney-Melbourne-Brisbane triangle when it launches early next year, and instead focus on new regional leisure routes.

"Bonza will play a leading role in Australia's post-pandemic economic recovery — creating jobs, stimulating travel and consumer spending and helping regional communities, especially those that rely on tourism, get back on their feet," Jordan said.

He saw the opportunity to launch a new low-cost carrier in Australia when Virgin Australia folded its low-cost Tiger Australia brand, blaming the Covid-19 pandemic.

Tiger was one of several low-cost start-ups whose corpses are littered across Australia’s aviation landscape.

Bonza plans to fly Boeing Max 8 aircraft in a purple and white livery and intends to market its low fares to “tradies [trades people], teachers, kids and carers”.

Bonza will be the first to fly the troubled Max 8 in Australia.

“The aircraft is approved by Australia’s authorities for airlines currently operating into Australia and regulators around the world have certified that the aircraft is absolutely very safe to fly,” Jordan said.

Bonza's backers 777 Partners have previously invested in the pan-regional Value Alliance, whose LCC members include Scoot, Cebu Pacific and South Korea’s Jeju Air.

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