MarketingThe traditional inn community says its anti-infection measures are simply an extension of Japan's innate cleanliness culture.

The Ryokan Collection upholds dedication to guest well-being

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All 44 members in the Ryokan Collection are on board with the "Our Dedication to Your Well-Being" initiative; with Hakone Suishoen shown in picture.
All 44 members in the Ryokan Collection are on board with the "Our Dedication to Your Well-Being" initiative; with Hakone Suishoen shown in picture. Photo Credit: Facebook.com/RyokanCollection

The Ryokan Collection, a selection of top-end Japanese traditional inns and small luxury hotels, has unveiled its anti-pandemic health and safety measures for its guests.

Named "Our Dedication to Your Well-Being", all 44 ryokan member properties are on board with the initiative, which the Collection says is in fact an extension of existing Japanese cultures, traditions and lifestyles.

"[This is] why Japan is one of the safest countries in the world to visit. we would like affluent global travellers to be aware of Japan's sophisticated sense of hygiene and cleanliness and deepen their understanding of our unique culture and traditions," said Hiroki Fukunaga, CEO, The Ryokan Collection.

The initiative consists of five main elements: a sense of public hygiene, purification in daily life, honouring personal space, elegant simplicity, and the ultimate hospitality.

For instance, the act of bowing in Japanese culture is a show of respect for others and honouring their personal space, measured by the necessary distance to avoid bumping heads, while the traditional style of ryokan dining is to serve meals to guests in the privacy of their room.

"Such traditional cultural values, including a deep respect for nature and each other, remain at the heart of Japanese hospitality. This has resulted in reducing the risk of infection." 

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