MarketingWho’s leading the surge in tourist arrivals and revenue for the Philippines?

It’s a stellar performance for Philippines in first half of 2024

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South Korea topped the list with 824,000 foreign arrivals, followed by the United States with 522,000 visitors, and China in third place with 199,000 visitors.
South Korea topped the list with 824,000 foreign arrivals, followed by the United States with 522,000 visitors, and China in third place with 199,000 visitors. Photo Credit: Adobe Stock/Igor Tichonow

The Philippines' tourism industry recorded over P282 billion (US$4.77 billion) in revenue during the first half of 2024, marking a significant 32.81% increase from the same period last year, according to the Department of Tourism (DOT).

Tourism Secretary Christina Frasco highlighted the economic impact, stating, "The income generated through tourism directly translates to more opportunities and improved livelihoods for Filipinos, reinforcing the critical role this industry plays in our nation’s progress."

As of 10 July, tourist arrivals totalled 3.17 million, consisting of approximately 2.9 million foreign nationals and 236,401 overseas Filipinos. South Korea led in foreign arrivals with 824,000 visitors, followed by the United States at 522,000, and China at third with 199,000 visitors.

Japan, Australia, Taiwan, Canada, the United Kingdom, Singapore, and Malaysia made up the remaining top visitor source markets for the Philippines.

Frasco expressed optimism for continued growth in the latter half of the year, emphasising expectations for increased revenue and job creation in tourism-related sectors.

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