Tourism Western Australia (TWA) has launched its Drive The Dream
campaign, featuring Formula 1 legend Daniel Ricciardo, with the aim of
positioning Western Australia as a top road trip destination.
The campaign showcases an eight-minute short film where Ricciardo and
his friend Blake embark on a 1200-kilometre adventure along the Coral
Coast Highway. This scenic journey takes them from Perth to Exmouth,
offering a glimpse of Western Australia's captivating landscapes,
including World Heritage-listed Ningaloo Marine Park.
Beyond the film, the campaign encourages travellers to explore
Western Australia's natural wonders, unique attractions, and outdoor
adventures. The region boasts a diverse range of experiences, from pink
lakes to horizontal waterfalls, ancient caves, vineyards, stargazing,
and more.
The 'Drive The Dream' campaign also aims to provide travellers with
comprehensive itineraries, maps, and recommendations to make their road
trips seamless and enjoyable. Some of the recommended itineraries are:
- Coral Coast Highway: A spectacular road trip connecting Ningaloo
Marine Park and Shark Bay, showcasing pink lakes, pristine beaches, and
marine wonders.
- Gibb River Road: An iconic 4WD adventure through the Kimberley region, featuring gorges, waterfalls, and ancient rock art.
- South West Wine & Nature Drive: A journey through towering
forests, ancient caves, and premium wineries in the Margaret River
region.
- South West Edge: An epic coastal adventure exploring karri forests, premium wine regions, and the golden outback.
- Perth Day Trips (Swan Valley and Mandurah): Exciting day trips close
to Perth, featuring wine regions, captivating coastlines, and more.