DestinationsHigh quality hair transplants are luring tourists to Istanbul and beyond.

Hair-raising reason for Türkiye’s tourism boom

Turkey is gaining popularity as a travel destination for hair transplant.
Turkey is gaining popularity as a travel destination for hair transplant. Photo Credit: Adobe Stock/Serkant

The country has come through a devastating earthquake, a pandemic and a hotly-contested presidential election, and now Türkiye is ready to continue its strong tourism recovery.

Reasons for the recovery are varied. They include a weak lira, a fast-growing national airline, iconic landmarks such as the Hagia Sophia and the Grand Bazaar and a reputation as an exotic beach destination with fine cuisine - the Michelin Guide recognises Türkiye at the forefront of gastronomy tourism.

But there’s another reason for the country’s growing popularity.

Airline data analyst OAG says, “in a slightly more niche market”, Türkiye and particularly Istanbul, has become famous for affordable high-quality hair transplant operations.

It is also one of the top 10 global destinations for both dental needs and performing the most popular aesthetic surgeries.

All this has led to the Ministry of Culture and Tourism Türkiye reporting an increase of 71.1% in tourist arrivals to 51.4 million in 2022, with Turkish Airlines recently reporting its highest ever Q1 revenues.

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