DestinationsThailand’s authorities have jointly launched a new national safety and health certification that has attracted nearly 1,500 applications

TAT says health and safety is competitive advantage

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High health and safety standards will be key for Thai tourism to establish its competitive advantage in the recovery period, says TAT governor Yuthasak Supasorn.
High health and safety standards will be key for Thai tourism to establish its competitive advantage in the recovery period, says TAT governor Yuthasak Supasorn. Photo Credit: Getty Images

BANGKOK – Thailand’s tourism industry is gearing up to restart with domestic travel as new national safety and health requirements launched today expect to establish the country’s “competitive advantage in the recovery period”.

All tourism establishments who apply will undergo strict inspection and be assigned the SHA logo as a mark of quality certification of the service standards of that establishment. The logo will be issued by TAT and have a validity period of two years.

Thailand’s tourism and health authorities have launched a new certification scheme, the Amazing Thailand Safety and Health Administration: SHA, which has attracted almost 1,500 applications from tourism operators.

Tourism Authority of Thailand (TAT) governor Yuthasak Supasorn commented, “Ensuring high health and safety standards will be one of the key criteria for Thai tourism to establish its competitive advantage in the recovery period.

“The desire to travel will remain strong, but when it actually comes to the decision-making time, visitors will opt for those destinations where they feel confident about their personal safety,” he added.

The certification will be for tourism sector businesses, including travel agents and tour operators, accommodations and venues, attractions, transportation providers, F&B establishments and souvenir shops and other stores.

All tourism establishments who apply will undergo strict inspection and be assigned the SHA logo as a mark of quality certification of the service standards of that establishment. The logo will be issued by TAT and have a validity period of two years.

All the names of the accredited establishments will be entered into a database. If any violations are reported, the logo will be revoked.

TAT is aiming for 70% of the tourism supply chain to be certified under the programme within the first two years.

The certification programme, a collaboration between TAT, the Tourism and Sports Ministry and the Public Health Ministry, began accepting online applications from 18 May.

As of 24 May, some 1,442 operators nationwide in 10 tourism-related businesses had applied for the certificate.

Reopening domestic travel
Thailand’s Tourism and Sports Ministry plans to seek approval from the Covid-19 Situation Administration (CCSA) to lift the lockdown on domestic travel from June, as the industry gears up to reopen with new national safety and health requirements.

Tourism Minister Phiphat Ratchakitprakarn said the ministry plans to hold talks with the CCSA this Friday (29 May) to ease restrictions to allow inter-provincial travel and hotels operations to resume in many provinces.

The plan outlines the restart of domestic travel from 1 June, with people able to travel within the region during the first two weeks. Gradually, this will be expanded to allow inter-regional travel.

Last Friday, the Tourism Authority of Thailand (TAT) held a meeting with the finance ministry on providing additional tourism stimulus such as tourism coupons to help boost operators' liquidity and give local travellers more purchasing power, said TAT governor Yuthasak Supasorn.

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