The Tourism Authority of Thailand (TAT) has launched its new
‘Meaningful Relationship’ marketing communication concept at World
Travel Market in London where TAT Governor, Thapanee Kiatphaibool,
emphasised the importance of visitors to Thailand connecting with the
country and its people.
“The new ‘Meaningful Relationship’ marketing communication concept is
designed to encourage travellers to engage in a meaningful connection,
whether it is with themselves, the local people, the community, or
nature.
“When travellers form a relationship with the people they meet and
the place they visit, they will have an opportunity of creating lifelong
friends, cherished recollections, and enjoyable time,” the TAT governor
said.
Minister of Tourism and Sports, Sudawan Wangsuphakijkosol, said the
Thai Government was committed to making the tourism sector become more
environmentally friendly and applauded TAT’s establishment of the
Sustainable Tourism Goals.
“The annual Responsible Thailand Awards also reflect our
determination and enhance the image of Thailand as a responsible tourism
destination,” the minister said.
The Responsible Thailand Awards recognise the kingdom’s champions of
sustainable tourism in six categories comprising Animal Welfare, Nature,
Marine and Heritage, Community-based Tourism, Hotel, Eco Lodge/Eco
Hotel and Green Steps.
This year, the winners are Mahouts Elephant Foundation, New Heaven
Reef Conservation Programme, Kao Thep Pitak Community Restaurant,