Looking for love? Singles in Thailand can now apply to combine sightseeing with romance seeking by joining Tourism Authority of Thailand's (TAT) new Single Journey campaign to nine popular tourist routes.
A collaboration between TAT with dating application Tinder, together with Thai Smile Airways and online travel and lifestyle platform Drive Digital, the initiative offers local tours designed for the single traveller.
“The ongoing Covid-19 pandemic has changed travel behaviour and necessitates that we think out of the box. The ‘Single Travel Route’ targets solo travellers who prefer to travel alone to various destinations in Thailand," said TAT governor, Yuthasak Supasorn.
Three pilot routes will be organised by next January and be available free of charge for participating Thai travellers.
The first trip will take place on 20 December for up to 100 single locals. They will travel on the Grand Pearl Cruise along the Chao Phraya River visiting nine temples, and the journey will be hosted by a well-known fortune teller and fengshui expert.
The second trip is based on the concept of “Love Andaman", with activities focusing on beachside parties and concerts on Ko Khai of Phuket island province.
The third trip will be onboard an exclusive train tour to the Pa Sak Jolasid Dam in Lop Buri province.
Thereafter, six other trips will be introduced to destinations in Ayutthaya, Bangkok, Mae Hong Son, Phuket and the clusters of Chiang Mai and Chiang Rai, Lop Buri and Saraburi, Si Sa Ket, Ubon Ratchathni and Loei, and Chumphon and Surat Thani.
TAT's Yuthasak Supasorn and Thapanee Kiatphaibool at the launch of the “Single Journey” campaign.
Mingkwan Metmowlee, managing director of local travel agency Image D'Asie SA and president of ASEAN Tourism Association, said the number of singles in Thailand is expected to increase continually since they have the purchasing power and no family responsibilities.
“The new normal makes it difficult for people to meet in everyday life and the campaign suits [today's] tourism trend,” said Mingkwan.
Vichit Prakobgosol, president of the Association of Thai Travel Agents, said its members believed that the campaign would attract international travellers, especially Southeast Asian and Chinese tourists.
When Thailand reopens, tour operators may adopt the idea or apply it on some routes and activities to meet demand, noted Vichit.
Looking ahead, TAT's deputy governor for tourism products and business Thapanee Kiatphaibool said the tourism authority stands ready to expand the initiative to other destinations and attractions that have caught tour operators’ eye.