The Tourism Authority of Thailand has stepped up its presence in
China by signing a letter of intent (LOI) with eight of the country’s
leading tourism players.
The eight - Huawei Technologies, Trip.com Group, Meituan.com,
Spring Airlines, Sina News, Alipay, iQIYI, and Jego Trip – will help to
strengthen cooperation in tourism-related technology for the Thai
tourism industry.
The agreement was signed between TAT Governor, Thapanee Kiatphaibool,
and top executives of the eight strategic tourism partners and was
overseen by Thailand’s Prime Minister Srettha Thavisin, during his first
official visit to China.
Ms. Thapanee said, “This LOI is the largest cooperation agreement
that represents the greatest coverage of travel alliance businesses in
the Chinese market covering all steps of the customer journey.
“From obtaining Thailand’s travel information through iQIYI and Sina News, planning and booking trips via the Trip.com Group, Meituan.com,
Alipay, and Jego Trip to travelling to Thailand with Spring Airlines,
TAT aims to leverage this partnership to elevate the positive image of
Thailand as a tourist destination, boost Chinese tourists’ confidence,
and roll out tourism promotions to stimulate more travel to Thailand.”
From 1 January to 15 October 2023, Thailand recorded a total of
2,645,885 Chinese tourists, thus making it the second largest tourist
market.