DestinationsNew Sentosa campaign will offer over 50 behind-the-scenes experiences and expert tours in collaboration with NATAS to entice locals.

'Make time for a holiday': Sentosa tells over-worked Singaporeans

A back-of-house tour of the cable car service linking Sentosa and Mount Faber is part of the insider experiences offered.
A back-of-house tour of the cable car service linking Sentosa and Mount Faber is part of the insider experiences offered.

Sentosa Development Corporation (SDC) has launched the Make Time for a Holiday campaign, offering over 50 leisure experiences and insider tours in a move to drive more Singaporeans to visit and explore the island at a time when domestic tourism is encouraged.

With themes covering island exploration, heritage trails, wellness escapes and nature adventures, the offerings feature hybrid leisure experiences that integrate onsite and virtual elements, insider tours led by experts to hidden gems, and attractively priced S$100 (US$73.50) holiday packages, amongst others.

The latest campaign comes on the back of an August 2020 survey commissioned by SDC, which found an increasingly blurred line between home and work due to remote working arrangements during the Covid-19 pandemic.

Of the 1,061 Singaporeans polled in the survey, 56% saw no need to take leave while under the current work from home arrangement, even though 81% of respondents agreed that adults, like children, should have playtime.

"We are therefore launching a range of free and attractively-priced offerings where locals can rediscover new gems safely at Singapore’s own holiday island. Whether you are a foodie, looking to go off the beaten path to explore our heritage and nature trails, or curious about what happens behind-the-scenes in Sentosa, there will be something for everyone,” said Lynette Ang, chief marketing officer, SDC.

Sentosa's Insider Tours will go behind-the-scenes to explore how the island's attractions work. For instance, AJ Hackett Sentosa's two-hour interactive programme will explain the technical and science aspects of the jump, while the one-hour programme at Marine ConservAction explains the effects of litter on marine life and includes a litter-picking session along Sentosa's beaches. The 1.5-hour insider session at Madame Tussauds Singapore also offers an opportunity for participants to try their hands at making a wax figure and how hair insertions work.

The campaign also includes a tie-up with National Association of Travel Agents Singapore (NATAS), which will also see five local travel agents offering 10 curated tours showcasing Sentosa's various attractions, from nature and heritages experiences to dining options.

Some perks to attract locals to book the guided tours include Sea Wheel Travel's Eternal Love package, which includes being chauffeured from door to door, hopping onto a private yacht and towards St. John and Lazarus Islands for kite flying, picnic and water activities. Families may consider Tour East Singapore's Blast from the Past package, filled with kid-friendly cable car rides from Mt Faber, luge and skyride rides, beach picnics and educational programmes.

As well, SDC's island partners have rolled out a series of S$100 all-in deals, such as the VR Wonders with Heritage bundle which includes rides at HeadRock VR, 5-in-1 Madame Tussauds Singapore experience and ice-cream treats at Co+Nut+Ink.

Meanwhile, travellers who wish to explore the island themselves can tap complimentary experiences including the new Sentosa Geology Gallery at Sentosa Nature Discovery, as well as various nature and heritage trails.

More details of SDC's Make Time for a Holiday campaign will be progressively unveiled in the coming months.

Meanwhile, coming up next is Sentosa GrillFest 2020, which is happening 29 October to 22 November. The inaugural home edition will take walk-ins at the island's various F&Bs, offer island-wide delivery, or the option to attend cooking masterclasses online.

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