Typical of a country that likes to squeeze humour into semi-serious situations, it has launched a social media campaign to ‘Get NZ on the Map’.
New Zealand may be at the end of the world but the nation believes that is no reason for it being left off maps of the world.
Typical of a country that likes to squeeze humour into semi-serious situations, it has launched a social media campaign to ‘Get NZ on the Map’.
With international news channels, the likes of BBC, Conde Nast Traveller and the UK Telegraph, getting wind of the situation and a social channel discussion board with almost 40,000 members in full swing it's little wonder the news is spreading and theories abound.
From the world map on Getty's stock photo library, to the souvenir globe at the Smithsonian Air & Space Museum, it seems little old New Zealand is nowhere to be seen.
From tech giant Sega to the Simpsons, New Zealand time and time again finds itself cut out of the big picture. The Shanghai Museum of Contemporary Art, and Star Trek have also been guilty of the oversight.
Then there are the television weather reports, board games, coffee shops and world globes.
For a country that's bigger in land area than the UK, and more than two-thirds the size of either Japan or Germany, a landmass that includes a lake around the same size as Singapore, has a mountain chain that's bigger than the entire European Alps and more coastline than California, Alaska and Florida all rolled together New Zealand says its unfathomable that is has been accidentally missed off world maps.
A growing collection of New Zealand fans is convinced it must be a global conspiracy to deliberately leave New Zealand out of the picture and is keen for answers.
Prime Minister Jacinda Ardern is in the loop and has appointed LA-based Kiwi actor and comedian Rhys Darby to investigate possible conspiracy theories offshore.
!#getNZonthemap