DestinationsWeather disruptions are becoming a bigger factor in the traveller experience. How are industry players adapting?

Is extreme weather changing the rules of travel?

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As Typhoon Champi grounds hundreds of flights across the region, hoteliers say organisers are not avoiding weather-exposed markets – they want to see the Plan B.
As Typhoon Champi grounds hundreds of flights across the region, hoteliers say organisers are not avoiding weather-exposed markets – they want to see the Plan B. Photo Credit: Adobe Stock/Tomas Skopal

Extreme weather is becoming an increasingly familiar feature of Asia's travel landscape, bringing flight cancellations, transport disruptions and last-minute itinerary changes with growing frequency.

Recent severe weather across the region left thousands of passengers scrambling for alternative arrangements as airlines cancelled hundreds of services during a peak travel period. While such events were once viewed as isolated incidents, many in the industry now see them as part of a broader shift towards a more unpredictable operating environment.

The World Meteorological Organization's State of the Climate in Asia 2025 report, released in June, put the region's 2025 mean temperature at 0.96°C above the 1991–2020 average, with Japan, China and South Korea each recording their hottest summer on record. In November, Cyclone Senyar flooded Thailand, Malaysia and Indonesia.

So what does a future of more frequent weather disruptions mean for the travel industry, and how are travel planners preparing?

Disruption, not direction

“At present, weather-related considerations are one of many factors organisers take into account when planning events, rather than a primary driver of destination choice,” says Edward E. Snoeks, general manager of The Hari Hong Kong.

Alexander Lopez, general manager of Meliá Pattaya Hotel, agrees. “Over recent years we do see this impacting across markets; however, in terms of behaviour this remains viewed as single-event disruptions,” he says.

Marc Selinger, general manager of Meliá Chiang Mai, thinks larger groups are starting to look at things differently. “It may not be the main reason for choosing a destination, but seasonality, accessibility and how prepared a destination is, are definitely becoming more important,” he says.

It may not be the main reason for choosing a destination, but seasonality, accessibility and how prepared a destination is, are definitely becoming more important.– Marc Selinger, general manager, Meliá Chiang Mai

Show me your Plan B

What planners want is proof that a hotel can cope. Lopez says clients are not yet steering away from weather-exposed markets: “I do not see this currently; customers are in general more interested in potential backup plans to mitigate any potential disruptions.”

For Snoeks, preparedness is the differentiator. “Organisers increasingly value destinations and hotels that can maintain service continuity and guest comfort when unexpected challenges arise,” he says.

Selinger sees it as a question of credibility rather than a promise of clear skies. “It's not about saying we won't be affected by extreme weather, but showing that we have good contingency plans, flexibility and the ability to respond quickly when situations change,” he says.

Playbooks and case-by-case calls

Lopez says Meliá Pattaya's answer is layers of planning. “We have control systems in place, and emergency plans as well as SOPs to manage these events as proactively as possible,” he says. “Having worked in markets where extreme weather conditions can disrupt, it is vital to also have mitigation options to fight any potential scenario – Plan A, B and C.”

Selinger prefers flexibility. “If weather affects travel or an event, we work closely with our guests and organisers on a case-by-case basis to find the most practical and flexible solution,” he says.

Snoeks says communication underpins it all. “We believe that clear communication, operational readiness and adaptability are essential to meeting the evolving expectations of today's organisers,” he says.

A different calendar?

None of the three expects the regional calendar to be rewritten soon. “We do not foresee weather alone fundamentally reshaping Asia's travel landscape in the near term,” Snoeks says.

Lopez has not seen a shift yet, though he is watching: “It will be interesting to follow as extreme weather conditions have started to become more frequent.”

Selinger is open to change. “Travellers and organisers may become more conscious of seasonality and consider different travel periods,” he says.

“Ultimately, successful destinations and hotels will be those that can adapt quickly, communicate effectively and continue delivering exceptional guest experiences regardless of external conditions,” Snoeks says.

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