DestinationsUN Tourism backs Almaty Call to Action to advance women’s empowerment in tourism.

Almaty pushes tourism forward for women

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Almaty will be hosting conferences, workshops, training, video series, and programmes to promote women’s tourism careers, entrepreneurship, leadership, equality, and systemic change across the sector.
Almaty will be hosting conferences, workshops, training, video series, and programmes to promote women’s tourism careers, entrepreneurship, leadership, equality, and systemic change across the sector. Photo Credit: Adobe Stock/melnikkrg

UN Tourism has joined public and private sector partners to take concrete steps to advance women’s empowerment in tourism.

The “Almaty Call to Action” was launched at the First Regional Conference on the Empowerment of Women in Tourism in Europe, held in Almaty from 22-23 October. It aligns with the UN 2030 Agenda for Sustainable Development.

“Tourism is one of the world’s most vital economic sectors, and a key source of employment and opportunity for women. But still, inequalities persist across the sector,” said UN Tourism Executive Director Zoritsa Urosevic. “The Almaty Call to Action is a clear signal of where and how to do more and do better, and to make sure tourism embraces and empowers women and girls everywhere.”

The “Almaty Call to Action” was launched at the First Regional Conference on the Empowerment of Women in Tourism in Europe, held in Almaty from 22-23 October.
The “Almaty Call to Action” was launched at the First Regional Conference on the Empowerment of Women in Tourism in Europe, held in Almaty from 22-23 October.

Diyar Askarov, director of Almaty Tourism Bureau, added: “We are not holding this conference for the sake of the event itself. It is part of a larger, long-term project aimed at driving real change. Our goal is for this conference to mark the beginning of systemic change – more opportunities for women, more equality, and more professional growth. Everyone is welcome to register and take part so that together, we can move tourism forward.”

The Call to Action identifies six areas for progress: employment, entrepreneurship, leadership, education and training, community and civil society, and measurement for better policies.

Key measures include tackling the gender pay gap, supporting women’s entrepreneurship, improving access to STEM education, strengthening mentorship and leadership programmes, and producing tourism data disaggregated by sex.

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