CruiseCruiseWorld Asia 2023: Travellers crave unique, immersive experiences, and agents are in a unique position to fulfil their wanderlust.

Why travel agents need the DRD4 gene

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Those who possess the DRD4 gene gravitate towards seeking out novel experiences.
Those who possess the DRD4 gene gravitate towards seeking out novel experiences. Photo Credit: Adobe Stock/mindstorm

Opening CruiseWorld Asia 2023, Travel Weekly’s editor in chief Arnie Weissmann flashed alphanumeric characters on the screen and asked, “Do you know what DRD4 means?”

The DRD4 is the novelty-seeking gene. According to researchers, those who possess it are happiest when stimulated by something new and different – something travellers and travel industry players would typically have.

At CruiseWorld Asia 2023, Travel Weekly editor in chief Arnie Weissmann speaks about the value of cruising.
At CruiseWorld Asia 2023, Travel Weekly editor in chief Arnie Weissmann speaks about the value of cruising.

Weissmann joined OceanGate Expeditions on a Titanic expedition in May 2023, but weather disruptions led to trip cancellations just before the tragic submersible implosion in June. Despite the sobering and traumatic experience, Weissmann still values exploration, later journeying to the North Pole on a luxury research vessel, encountering a polar cub next to the ship.

Indeed, exploration, adventures and transformative experiences were the exact sentiments mirrored by the panellists speaking on the art of crafting personalised travel experiences – whether on land, air, or sea.

It’s the attention to detail

From left: Travel Weekly Asia’s Xinyi Liang-Pholsena; Stamford Travel’s Gina Tan; Best Tour and Cruise Centre’s Johnny Judianto; and Scott Dunn Asia’s Mike Harlow.
From left: Travel Weekly Asia’s Xinyi Liang-Pholsena; Stamford Travel’s Gina Tan; Best Tour and Cruise Centre’s Johnny Judianto; and Scott Dunn Asia’s Mike Harlow.

Today's travellers seek immersive and transformative journeys, which is why for Scott Dunn Asia focuses on detailed, exclusive experiences like private access to the pyramids of Giza for breakfast, after-hours dinner at The Louvre, and even arranging meetings with the Pope, according to general manager Mike Harlow.

Harlow emphasises the importance of flexibility, access, and contacts to meet travellers' diverse desires, while acknowledging that most clients seek destination immersion.

Understanding guests' desires is crucial, but Gina Teo, managing director of Stamford Travel, highlights the importance of managing expectations. From recommending larger ships for families to considering factors like motion sickness and rough weather, the focus is on ensuring clients' satisfaction and a positive return.

To achieve this, education is essential, particularly because, as Johnny Judianto, president director of Best Tour and Cruise Centre notes, in Asia there's a common perception that cruises are uninteresting. "People require education, and consultants need training to offer both land-based tours and cruise options."

Going bigger, longer, further

In 2024, Harlow sees a surge in immersive travel to grand destinations like Bhutan, Tanzania, and Peru pre-pandemic.
In 2024, Harlow sees a surge in immersive travel to grand destinations like Bhutan, Tanzania, and Peru pre-pandemic. Photo Credit: Unsplash/Victor Rodriguez

Looking into 2024, Harlow notes that guests seek immersive travel experiences to vast landscapes like Bhutan, Tanzania, and Peru, embracing pre-pandemic desires to explore extensively. Travel durations are also extending.

For Harlow, it’s easy to see where opportunities are, with luxury hospitality chains including Aman, Ritz-Carlton and Four Seasons are foraying into the cruise sector in the coming years. Scott Dunn Asia, no doubt, is looking to join the growing cruise segment, added Harlow.

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