Norwegian Cruise Line (NCL) has introduced a new brand positioning, “MORE,” designed to enhance its onboard experience with greater variety and value for guests. The new ‘More At Sea’ package, which replaces the previous ‘Free At Sea’ package, is set to launch on 2 October 2024, for voyages starting on 1 January 2025.
The ‘More At Sea’ package includes an expanded selection of premium beverage offerings, including globally recognised brands such as Grey Goose and Casamigos Tequila. Guests will also benefit from additional specialty dining options, with more meals and courses available on sailings lasting seven days or longer.
Other enhancements include faster, stronger internet connectivity through Starlink’s high-speed Wi-Fi, with each guest receiving 150 minutes of dedicated login time. The package retains the $50 shore excursion credit for the first guest and offers free sailings for third and fourth guests on select voyages.
David J. Herrera, president of NCL, said: “We have invested a lot of time listening to our guests and travel partners… they want to see more, do more, and enjoy more when they vacation with us.”
The new package aligns with NCL’s broader strategy of providing more onboard experiences, with upcoming attractions like the Aqua Slidecoaster, set to debut on the new Norwegian Aqua in 2025, alongside a revamped entertainment lineup.