The cruise market in Asia is experiencing significant growth, and travel agents who embrace the abundant opportunities in this fast-growing space only stand to benefit immensely, said Lisa Pile, vice president of sales & general manager for the Asia Pacific region at Regent Seven Seas Cruises, speaking to Travel Weekly Asia during ILTM Asia Pacific 2023.

For travel agents who are new or hesitant about selling cruises, her message is exceedingly clear: “You snooze, you lose.”

Vast potential of the Asian cruise market

Asia is a diverse cruise market with unique nuances in each country. Pile highlights the resurgence of the Japanese market, which now leans towards exploring destinations closer to home. On the other hand, Taiwan, Indonesia, and Singapore are increasingly seeking out more exotic and far-flung destinations.

However, one common trend across all markets is a growing thirst for adventure and an inclination for longer cruises. Previously, cruises in Asia typically lasted between seven and 10 nights, but today it's not uncommon to see sailings of up to 14 nights or longer. This shift is evident in the increasing demand for world cruises from Asian travellers, indicating their growing comfort and familiarity with the Regent Seven Seas Cruises brand.

Pile believes that the region offers immense potential for the cruise industry. Australia, with its highest cruise penetration per capita in the world, has already transitioned from infancy to a growth phase. Asia, on the other hand, is still in its early stages, presenting a significant growth opportunity.

Singapore, Malaysia, Taiwan, Hong Kong, and Indonesia are the top markets in Asia, and Pile notes that the growing interest in cruising within these countries further underscores the potential for travel agents to capitalise on this thriving market.

What’s hot at sea among Asian cruisers

The Seven Seas Explorer will be sailing from Singapore to Tokyo on 7 February 2024 for a duration of 28 nights, exploring multiple ports of call along the way across the Asia region.

Pile highlights the immense popularity of Regent Seven Seas Cruises’ Japan sailings, which have generated an insatiable demand among consumers. In response, the luxury cruise line has extended the duration of their Japan sailings and introducing new ports of call.

Additionally, there is a strong interest in sought-after itineraries such as cruises from Bangkok to Bali, Bali to Sydney, and Tokyo to Hong Kong (or vice versa), while timeless favorites like the Mediterranean and West Coast of Africa continue to attract avid cruisers.

Emerging destinations like Saudi Arabia are gaining momentum thanks to their developing port infrastructure and the allure of exploring uncharted territories. Pile also sheds light on the often-overlooked gem of Indonesia, which offers breath-taking sailing experiences.

Unique selling points of Regent Seven Seas Cruises

Pan-Asian dishes are the focus at Pacific Rim, a specialty restaurant found on Seven Seas Grandeur, Seven Seas Splendor, and Seven Seas Explorer.

Regent Seven Seas Cruises differentiates itself through its unrivalled experience, offering guests unparalleled luxury and all-inclusive amenities. Pile emphasises the importance of breaking down the price per person per day and listing all the inclusions, enabling travellers and travel agents to make an apples-to-apples comparison.

Regent's commitment to destination immersion is evident through unlimited shore excursions, pre- and post-land programs, and personalised experiences tailored to guests' preferences. The cruise line's focus on epicurean perfection further enhances the journey, with exquisite dining options and spotlight voyages centred around food and beverages. The all-inclusiveness of Regent Seven Seas Cruises, including Wi-Fi, gratuities, and premium beverages, adds significant value for guests.

The importance of skilled travel advisors

Regent Seven Seas Cruises' Lisa Pile urges travel agents to dedicate time in acquiring knowledge about cruises and the distinctive offerings of various cruise lines.

The seasoned cruise executive also emphasises the importance of travel advisors investing in themselves to learn about cruising and the unique selling points of different cruise lines. With the right skills and a passion for travel, travel advisors have a tremendous opportunity to tap into the growing demand for cruises and achieve remarkable business growth.

Pile attributes much of Regent Seven Seas Cruises' success to its trade partners, who understand the brand and have a deep understanding of their clients' preferences.

On its end, Regent Seven Seas Cruises provides special travel advisor rates and comprehensive training programmes to equip travel advisors with the expertise required to sell cruises effectively.

The company has also employed a vice president of trade in Miami, focusing on global trade marketing campaigns to further strengthen partnerships worldwide.