Malaysia has retained the top spot in the Mastercard-Crescent Rating Global Muslim Travel Index (GMTI) 2025, recognised for its accessible Halal friendly services and infrastructure.
While Türkiye, Saudi Arabia, and the United Arab Emirates (UAE) share second spot, there is a big mover in Asia with Hong Kong emerging as the stand-out non-OIC (Organisation of Islamic Cooperation) destination, ranking third in the GMTI 2025.
The index notes that Hong Kong has invested significantly in Muslim friendly infrastructure, with 61 hotels accredited by CrescentRating and 153 restaurants that are Halal-certified.
As a result, Hong Kong received the Most Promising Muslim-Friendly Destination of the Year award, part of the Global Muslim Travel Index Awards.
Taiwan has also positioned itself as a Muslim-friendly destination. More than 230 restaurants and hotels have been Halal-certified by the Chinese Muslim Association, many of which include separate kitchens to meet dietary requirements.
Among non-OIC destinations, Singapore remains the leader recognised for its emphasis on inclusivity and cultural sensitivity.
Elsewhere in Southeast Asia, Thailand and the Philippines are rising Muslim-friendly destinations. Thailand offers growing range of Halal certified services, while the Philippines is enhancing its capacity to serve.