Travel TrendsMore than 78% of Singaporean travellers aim to seek out accommodation with reputable third-party sustainability accreditation, according to the OTA. launches first-of-its-kind Travel Sustainable badge

Ban Sainai Resort is a part of the Zero Carbon Project for Sustainable Tourism Organization.
Ban Sainai Resort is a part of the Zero Carbon Project for Sustainable Tourism Organization. has launched the industry-first Travel Sustainable badge, a credible, globally relevant sustainability measure that will enable more sustainable travel decisions by Singapore travellers.

According to’s 2021 Sustainable Travel Report, more than 78% of Singaporean travellers pledge to seek out accommodation that has reputable third-party sustainability accreditation.

However, barriers still remain with 59% of travellers believing there is a lack of sustainable travel options available in 2021. 48% indicate that they don’t know how to find sustainable travel options.

The badge addresses this pain point and aims to provide a transparent, consistent and easy-to-understand way to identify a wider range of more sustainable stays, regardless of the destination.

The badge is available to any kind of property that has implemented a combination of sustainable practices that meet the requisite impact threshold for their destination. It is applicable to a wide range of property types – from apartments, B&Bs and holiday homes to hotels and resorts, even treehouses. It also recognises a wide range of practices across the sustainability spectrum and is adaptable to local realities and considerations.

Building off existing standards for sustainable accommodation and in collaboration with industry experts, has identified the most impactful practices for a property to consider in five key areas: waste, energy and greenhouse gases, water, supporting local communities and protecting nature.

This is further broken down into 32 specific sustainability measures or practices that properties can implement, including eliminating single-use plastic toiletries, switching to LED light fixtures, running on 100% renewable energy sources or investing a certain percentage of profits into local community and conservation projects.

Properties that meet the required threshold for impact receive the first version of the Travel Sustainable badge, including those with a broad range of existing certifications and labels, e.g. those officially approved by the Global Sustainable Tourism Council (GSTC), Green Tourism and the EU Ecolabel.

To enhance assurance and credibility, worked with sustainability consultancy Sustainalize to develop a robust methodology that assesses these practices’ relative weight in the model and creates an overall score for the property’s sustainability practices.

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