The partnership will combine Ctrip’s loyal 300-million user membership base across web, mobile and app platforms with iClick’s strong and accurate data analysis and marketing capabilities to create data-driven personalised marketing solutions that will reach outbound Chinese travellers.
iClick Interactive Asia Group Ltd. and Ctrip inked a strategic partnership to provide an enriched solution for international brands aiming for a bigger share of China’s outbound market.
The partnership will combine Ctrip’s loyal 300-million user membership base across web, mobile and app platforms with iClick’s strong and accurate data analysis and marketing capabilities to create data-driven personalised marketing solutions that will reach outbound Chinese travellers.
iClick is a leading independent online marketing technology platform in China while Ctrip is the country’s top OTA.
Through the partnership, iClick will be able to reach more tourist groups by leveraging the largest Chinese consumer database in the travel industry, enabling the creation of more detailed user profiles that will benefit both parties and bring value to travellers and businesses alike.
“As opportunities due to the increasing numbers of outbound travellers from China continue to rise, we are seeing a growing demand from travel and hospitality brands to use data in a more holistic marketing system to meet their needs,” said Sammy Hsieh, iClick CEO and co-founder.
“Ctrip has a wide range of customers and supports 13 languages on their platforms, which is a perfect complement for our customised solutions. International travel brands will now have a more effective way of reaching high-value outbound travellers in China,” he added.
Ctrip overseas marketing director Samson Chai said: “Our collaboration with iClick will allow us to leverage these advantages to bring value to both our customers and international travel brands who partner with us to run marketing programmes.”
Outbound Chinese travellers are becoming an increasingly large target market due to the volume and relative affluence. In 2017, there were around 130 million outbound Chinese travellers, and they were the top source of visitors to countries such as Thailand, Japan, Vietnam, Russia and South Africa.
Chinese travellers also tend to have high average spending increasing their attractiveness.