Travel TechnologyCtrip also venturing beyond home market

Booking.com dominates, Agoda makes showing in Europe

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Booking.com dominated hotel booking sites in 2015.
Booking.com dominated hotel booking sites in 2015.

Interestingly, the results also show Agoda making headway in markets in Europe, particularly in the UK, evidence that the Asia-based brand is making progress in getting known to consumers outside its home region.

SiteMinder‘s list of top 10 hotel booking sites in 2015 within five of Europe and Asia Pacific’s top travel markets shows the clear dominance of booking.com across markets including Thailand where its sister company Agoda is based.

Interestingly, the results also show Agoda making headway in markets in Europe, particularly in the UK, evidence that the Asia-based brand is making progress in getting known to consumers outside its home region.

Ctrip also made a showing in Thailand, indicating that the Chinese travel giant is making progress as well in its expansion outside its home market.

For full story, visit: http://www.webintravel.com/booking-com-dominates-agoda-makes-showing-in-europe/

Source:WIT

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