Travel Agent NewsIt’s back to the future with new GSA in Japan.

Jeiba back in the driving seat with Budget

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Jeiba back in the driving seat with Budget

The move sees Budget Car Rental return to its original Japanese GSA of 13 years from 1996- 2009. 

Budget Car Rental has appointed Jeiba Corporation as the company’s new General Sales Agent (GSA) in Japan for outbound travellers. 

The move sees Budget Car Rental return to its original Japanese GSA of 13 years from 1996- 2009. 

Hiromi Ichikawa, president, Jeiba Corporation. said, “Our previous experience working with Budget means that we understand the vision and values of the mobility solutions provider and the correct approach to serving the value-conscious customer.” 

Jeiba back in the driving seat with Budget


As the new GSA, Jeiba Corporation will be responsible for delivering value through first-class customer service, and promoting Budget to general outbound travel customers, as well as business customers, with the aim of being the go-to car rental company for Japanese travellers. 

Mark Servodidio, president, International, Avis Budget Group, said, “Japan is an important market for Budget. We know Japanese customers enjoy self-drive road trips and authentic travel experiences, both domestically and when visiting other destinations including the US, the island of Hawaii, Europe and closer to home in Asia. 

“Importantly, they also enjoy good value, quality vehicles and strong customer service – the ethos of the Budget brand.” 

Servodidio said the Jeiba Corporation had a strong track-record in providing services for outbound travel-related companies, “bringing experience and synergies that not only match our customer-oriented ethos and high-standard delivery, but will also strengthen this partnership”. 

“We are looking forward to offering the best solutions for Japanese customers, wherever they are travelling.” 

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