Travel Agent NewsHoliday Tours & Travel Group to market river and coach tours in six countries, Taiwan the latest.

Globus expands product distribution in Asia

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Globus family of brands managing director Asia Pacific, Gai Tyrrell and Holiday Tours & Travel Group managing director, Duncan Choo.
Globus family of brands managing director Asia Pacific, Gai Tyrrell and Holiday Tours & Travel Group managing director, Duncan Choo.

Globus family of brands, which comprises luxury river cruising operator Avalon Waterways and escorted coach touring companies Globus and Cosmos, has expanded activity in Asia, with distributor partner Holiday Tours & Travel Group (HTT) now also representing the brand in Taiwan.

Appointed as the new, consolidated distributor for Globus family of brands in the Asia region (excluding Hong Kong) in March 2024, Taiwan is the sixth market under HTT representation, as well as Singapore, Malaysia (via H Travel Sdn Bhd), Thailand, South Korea and the Philippines.

Globus family of brands managing director Asia Pacific, Gai Tyrrell, said the expansion represents the success of the ongoing partnership with HTT, part of ongoing development and investment in the region.

“HTT’s expertise has and will continue to ensure our products engage with industry and consumers in all key Asian markets.,” Tyrrell said.

Hong Kong will remain represented by the current GSA, as an independent market.

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