Tradeshows and Events

Actor Ji Chang-Wook, celebrity chef Jung Ji-sun and Jung Ho-young.

What’s a Korean fair without K stars?Korea Travel Fair 2026 brings K-drama heartthrobs, chefs and culture to Singapore.

The 58th edition of the MATTA Fair will take place 3-5 April 2026, featuring over 2,000 booths and 307 exhibitors across 10 halls at MITEC in Kuala Lumpur.

Trust MATTA Fair to get it rightOnly vetted and licensed exhibitors will take part in the upcoming April fair, says the association.

The Maldivian government ramps up global tourism marketing efforts ahead of 2027.

Visit Maldives Year set for 2027Tourism promotion for the Maldives gets presidential interest.

A limited-time exhibition brings the classic comic characters – Old Master Q, Big Potato and Mr. Chin – to life at Studio City.

Old Master Q turns 60 with Macao takeoverBeloved Chinese comic characters come alive at Studio City Macau.

The new campaign will roll out across nine markets: China, Indonesia, India, Japan, Malaysia, South Korea, the Philippines, Thailand and Vietnam.

Singapore tells young travellers: Don’t wait for funSTB targets Millennials and Gen Z with new campaign spotlight lifestyle and hidden gems.

TAT’s new campaign shifts focus from sights to feelings, powered by the Lisa effect.

Can you feel Thailand through Blackpink’s Lisa?The global K-pop icon steps in as Thailand’s newest tourism ambassador.

ASEAN’s tourism leaders convene in Cebu as the Philippines steers the 2026 agenda around people-centred growth.

Cebu shines as ATF 2026 opens in PhilippinesPresident Marcos kicks off the forum with a call for sustainable, inclusive ASEAN tourism.

Just a few kilometers from the main island of Cebu, Mactan Island welcomes all to discover its exciting offerings from its strategic location in the Visayas region.

Philippines is ready to welcome ATF 2026Cebu takes the spotlight this year for the annual travel mart.

“I will continue to do my very best to make sure ‘Malaysia Boleh’, said Oscar-winning actress Michelle Yeoh at the ‘I LITE U’ launch ceremony in Pavilion KL.

It’s official: Visit Malaysia 2026 kicks offYear-round campaign shines even brighter with Oscar-winning Malaysian actress Michelle Yeoh at the launch event.

Sharzede: longer stays, deeper immersion in Sarawak.

Sarawak’s long game in Visit Malaysia Year 2026Why tourism quality trumps volume in the Borneo state with a population of only 2.5 million locals.