Trade Shows and EventsDrawing over 35,000 attendees, the South Asian travel trade show from Jan 8-10 welcomed new players and launched initiatives

SATTE concludes successful 2020 edition in New Delhi

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SATTE’s 27th edition of the South Asian travel trade show from Jan 8-10 attracted over 35,000 delegates from over 50 countries and 104 Indian cities.
SATTE’s 27th edition of the South Asian travel trade show from Jan 8-10 attracted over 35,000 delegates from over 50 countries and 104 Indian cities. Photo Credit: Informa Markets

NEW DELHI – Attracting over 35,000 travel and tourism professionals, the well-attended South Asian travel trade show SATTE from Jan 8-10 showed that interest in the India market continues to grow.

“At South African Tourism, we constantly strive to introduce innovative products and experiences to allow each of our source markets a relevant, customized and memorable itinerary. As Indian travellers are looking to pack in a lot of action within shorter time spans, our New Region offerings were particularly well-received by the travel trade this year,– South Africa Tourism’s hub head – MEISEA, Neliswa Nkani

Held over three days, the 27th edition of the trade show at India Expo Mart in Greater Noida, Delhi – NCR drew over 1,100 exhibitors and co-exhibitors, representing over 50 countries and 104 Indian cities. The show also hosted 200 international buyers and more than 500 Indian buyers.

Among the new players who made their debut at SATTE was Bahrain. The Bahrain Tourism and Exhibitions Authority (BTEA) held a series of meetings to promote the Kingdom as a leading tourism destination.

Another highlight was the launch of Dream Cruises’ 9,000-passenger Global Dream, the first and largest global class ship in the world by passenger capacity, which is slated to attract India’s growing multi-generation travellers. It can accommodate over 9,000 passengers across 2,350 cabins.

A massive publicity campaign by the Tourism Department of Jammu and Kashmir was also launched at this year’s expo.

SATTE has emerged as one of South Asia’s largest international travel show, said Yogesh Mudras, managing director for Informa Markets in India, adding that this year’s show “received an overwhelming response from the exhibitors”.

The show also featured a conference programme that covered areas in tourism such as global tourism trends, opportunities in areas such as adventure and film tourism, airline programmes and New Distribution Capability (NDC), accommodation and MICE tourism.

“The discussions at conferences were linked to trending subjects like Tourism and Jobs, Corporate Travel, simplification of e-visas, destination weddings etc. providing a great opportunity for all,” added Mr Mudras.

A first-time partner with SATTE, South Africa Tourism’s hub head – MEISEA, Neliswa Nkani commented that the board is “extremely delighted with the reception at SATTE 2020…and grateful to the trade fraternity for their support”.

“At South African Tourism, we constantly strive to introduce innovative products and experiences to allow each of our source markets a relevant, customized and memorable itinerary. As Indian travellers are looking to pack in a lot of action within shorter time spans, our New Region offerings were particularly well-received by the travel trade this year,” Ms Nkani added.

The marquee expo was inaugurated by Chief Guest, Shri Prahalad Singh Patel, Union Minister of State for Tourism & Culture (I/C), Government of India along with key dignitaries- Shri Mansukh Mandaviya, Minister of State (I/C) for Shipping, Govt. of India; YB Tuan Muhammad Bakhtiar bin Wan Chik, Deputy Minister of Tourism, Arts and Culture Malaysia; Nia Niscaya, Deputy Minister of Tourism Marketing, Ministry of Tourism of the Republic of Indonesia; Michael Goh, president, Dream Cruises & head of international sales, Genting Cruise Lines; Subhash Goyal, honorary secretary, FAITH; Michael Duck, executive vice president -Asia, Informa Markets and Yogesh Mudras, managing director, Informa Markets in India and amidst an august gathering.

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