Trade Shows and EventsCebu takes the spotlight this year for the annual travel mart.

Philippines is ready to welcome ATF 2026

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Just a few kilometers from the main island of Cebu, Mactan Island welcomes all to discover its exciting offerings from its strategic location in the Visayas region.
Just a few kilometers from the main island of Cebu, Mactan Island welcomes all to discover its exciting offerings from its strategic location in the Visayas region. Photo Credit: ASEAN Tourism Forum

After a 10-year hiatus, the ASEAN Tourism Forum (ATF) will be returning to the Philippines, this time in Mactan, Cebu from 27 January to 4 February 2026.

The 45th ATF 2026 will feature the ASEAN Tourism Ministers’ Meeting in Cebu, with preparatory events scheduled in Manila and Boracay.

Alongside the ASEAN meetings, the Philippines will also host The ASEAN Travel Exchange (TRAVEX) trade show and various related conferences.

The three-day TRAVEX will allow buyers to connect with over 100 ASEAN exhibitors via pre-scheduled appointments, across 28 to 30 January. ATF notes that exhibitors and buyers can look forward to 32 of such one-to-one meetings, which can be scheduled prior to arrival.

Delegates can also register for five pre- and eight post-show tours, covering the beaches, resorts, cultural and heritage sites across Paglantaw, Mugna, Paglayag, Lingaw and Bagani.

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