Italy has come onboard as the official partner destination for ITB China, a trade show which is taking place from May 15 to 17 in Shanghai.
The Italian National Tourism Board will make its debut at China’s largest B2B travel trade show and have a major presence in Hall 1 of the World Expo Exhibition and Convention Centre.
At its pavilion, the tourism board will showcase a range of Italian tourism products and destinations, among which are confirmed: Regione del Veneto, Vicenza e’Soc cons.R.L., Save Spa – Venice Airport, Venezia Unica Citypass by Vela Spa, Biella Tourist Board, Turismo Torino e Provincia Tourist Board, Easy Nite SRL, Verticalife, DMO Piemonte, PromoTurismoFVG - Friuli Venezia Giulia Region, Doubletree by Hilton Venice North and Venice events.
As the partner destination of this year’s ITB China, Italy will co-host the ITB China opening dinner on May 14, which is taking place at the Shangri-La Hotel Pudong, Shanghai.
“This leading industry trade event offers excellent opportunities for us to meet top Chinese buyers as well as maintain existing contacts and find new customers. We are very much looking forward to presenting our products in the Chinese market for the very first time,” said Maria Elena Rossi, marketing and promotion director, Italian National Tourism Board.