Travelscan is one of a suite of specialised solutions for the travel and hospitality industry developed by GfK. It is based on consolidated and aggregated industry booking data, and is used by the travel industry to better anticipate market developments and help businesses in the sector run more efficiently.
Market insight company, GfK, and the Vietnam Society of Travel Agents (VISTA) have teamed up to introduce a new reporting currency for the local travel industry – the GfK Travelscan.
Travelscan is one of a suite of specialised solutions for the travel and hospitality industry developed by GfK. It is based on consolidated and aggregated industry booking data, and is used by the travel industry to better anticipate market developments and help businesses in the sector run more efficiently.
Through the partnership participating VISTA members contribute weekly live, forward-bookings to produce a set of predictive analytics—the first of its kind in Vietnam.
“Vietnam unlocks a great potential for the travel and hospitality industry and GfK is very glad to have the support of VISTA and its members,” said Laurens Van Den Oever, global industry lead for travel & hospitality.
Vu The Binh, president of VISTA, said it was important for Vietnamese agents to have real-time industry insights.
“While our government statistic office are already collecting and publishing Vietnam’s general inbound and outbound tourism data each month, we have not yet managed to obtain a regular multi-dimension and in-depth report from travel agents—a new and valuable resource that will be provided by GfK Travelscan,” he added.
Vietnam is the fourth market in Asia Pacific where GfK launched Travelscan after Singapore, Malaysia and Australia.
GfK has established similar partnerships in Europe and other parts of the world with Travelscan being accepted as the currency for tourism research in these markets.
Source: WIT