Bleisure isn’t new, but it’s evolving fast. As Gen Z and Millennials increasingly make up a bigger part of the global workforce, today’s professionals no longer draw strict lines between business and downtime. They attend meetings by day, explore local galleries and restaurants by night; and instead of flying straight home after a conference, many often stay on to unwind or connect with family.

There’s a significant trend towards blended travel. A 2024 report by Navan shows that 76% of business travellers now plan to extend their work trips for leisure, while the latest Global Serviced Apartment Industry Report projects the global serviced-apartment market to grow 12.7% annually through 2030. 

As travellers seek professional and person growth on the road, Frasers Hospitality – with its diverse global portfolio and distinctive brands, Fraser Suites, Fraser Residence, Capri by Fraser, and Modena by Fraser – is perfectly positioned to meet this demand.

Busy travellers can decompress after long flights or meetings at facilities like the rooftop pool at Fraser Suites Muscat.

A haven for executive commuters

For busy executives, a business trip is no longer just about meetings and flights – it’s about maintaining balance while on the move. Fraser Suites caters to these guests by offering the space and convenience of an apartment, along with the services and facilities of a 5-star, full-service hotel. 

At Fraser Suites Muscat, executives might unwind at the Senza Spa to recover from jet lag, work out at the rooftop pool or 24-hour gym, prepare a home-cooked meal in their kitchenette or enjoy dinner at the in-house restaurants. In Europe, Fraser Suites properties like the Fraser Suites Le Claridge Champs-Elysées, Fraser Suites Edinburgh, Fraser Suites Glasgow, and Fraser Suites Hamburg are housed in heritage landmarks, making each stay a bespoke experience of old-world grandeur and contemporary comfort.

Many Frasers Hospitality properties, such as the Fraser Suites Glasgow, have transformed heritage buildings into culturally enriched accommodations.

Space for families to connect

When extended travel includes families and loved ones, the right accommodation makes all the difference. Fraser Residence properties are designed for connection and comfort, with generous apartment layouts, child-friendly amenities, and housekeeping services that just make work-life harmony much easier in a foreign land.

At Fraser Residence Chengdu, located in the Chengdu Hi-Tech Industrial Development Zone, the 185-suite property includes stylish apartments with up to three bedrooms. A children’s playroom and babysitting services allows grownups to spend the day at work or exploring the city before preparing meals in the kitchen, and the family can gather in the evenings to bond and build memories.

At Fraser Residence Chengdu, a children’s playroom gives little ones their own space to have fun.

On the other hand, couples can retreat to the exclusive 72-suite Fraser Residence River Promenade, Singapore, which occupies a conserved former godown. Each suite features specialty coffee machines from Morning, in-suite washer and dryer , and even a Plant Nook where residents can select plants to care for in their rooms.

Inspiration for the creative soul

Some travel for the buzz of discovery – the energy of a new city, the art, the food, the late-night conversations that spark ideas. Stylish, sociable and wired for the modern creative, Capri by Fraser brings the comforts of a residence to urban city centres.  

At Capri by Fraser, China Square in Singapore and Capri by Fraser, Bukit Bintang in Kuala Lumpur, The Den is a stylish, flexible workspace and social hub providing a perfect blend of productivity and relaxation. Doing laundry? The Spin n’ Play laundrette features interactive games that make chores a little more fun. And when it comes time to discover local food, art, and culture, everything’s right at your doorstep.

Get inspired by colourful rooms and artfully designed spaces at Capri by Fraser, Bukit Bintang.

Prioritising wellness and balance

For digital nomads, consultants, and long-stay guests, wellbeing is essential. Modena by Fraser focuses on mindful living and community-building – offering spaces that restore balance even on the busiest schedules.

At the newly opened Modena by Fraser Shenzhen, guests will step into rooms with calming contemporary décor. Restful spaces like a barbeque corner and lounge abound, while the Pilates room and pickleball court make it easy to add movement to one’s daily routine. Similarly, Modena by Fraser Wujiaochang Shanghai offers apartments with versatile layouts, so travellers can make the space their own.

At Modena by Fraser Shenzhen, guests can work or relax at airy coworking and lounging spaces.

Transforming the extended-stay experience

Blended travel reflects a deeper shift in how people live and work. Extending a trip not only gives guests more time to explore and understand a destination, but also means more time to network, make new friends, and spend time with loved ones over novel experiences. 

With a presence in 20 countries across Asia, Europe, the Middle East, and Africa, Frasers Hospitality’s global reach ensures that travellers can consistently find comfort, convenience, and top-notch service no matter where they go.

Ready to stay a little longer? Discover a world of comfort, creativity, and connection with Frasers Hospitality. 

This article is brought to you by Frasers Hospitality.