Starwood’s W brand to debut in Taiwan(1)

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SINGAPORE - Starwood Hotels & Resorts Worldwide has announced plans to open W Taipei hotel in late 2010, marking the debut of W Hotels Worldwide in Taiwan. Located in Xinyi, W Taipei is situated in the centre of Taipei's business, financial, retail and entertainment hub. Owned by Uni-President Development Corporation and Times Square International Hotel Corp, W Taipei will have 405 rooms starting from 43 square metres, including a 365-square-metre suite; two contemporary restaurants; one destination bar; the signature W lounge; the rooftop WET outdoor pool deck and poolside bar; the SWEAT state-of-the-art fitness centre; and a retail store. "We are excited to bring the W lifestyle to Taipei's Xinyi district, another step in W's global expansion into the world's most exciting and vibrant destinations," said Eva Ziegler, global brand leader, W Hotels Worldwide and Le Méridien. "W Taipei will offer a contemporary take on design, fashion and music in the heart of one of the city's most vibrant districts, bringing an innovative and distinctive experience to the hotel market in Taipei." Starwood Hotels & Resorts is currently the largest international hotel operator in Taiwan, with four hotels in current operation and five new projects in the pipeline, including the W. W Taipei will also offer a full-service, 24-hour WIRED business centre; more than 2,800 square metres of meeting and event space, and the brand's signature Whatever/Whenever® service.
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