Tapping on its popularity in China with more than 425 million followers on national social media channels, NBA has launched its first flagship store at The Londoner Macao.
Operated by Sands China, fans can go wild at the over 900sqm store, featuring an extensive range of official NBA merchandise and memorabilia, including current and former player jerseys for youth and adults, apparel, headwear, footwear, sporting goods, trading cards, toys and collectibles from major brands such as Nike, Mitchell & Ness, New Era, Topps, Wilson, Ace Player, Chow Tai Fook, JACK & JONES, as well as exclusive Macao-themed NBA merchandise inspired by Macao’s cityscape and cultural motifs.
It’s also possible to personalise jerseys, lifestyle apparel and sneakers, checking out memorabilia throughout NBA’s history while waiting.
The store opening coincided with The NBA China Games 2025, which just wrapped up between the Brooklyn Nets and the Phoenix Suns at The Venetian Arena on Sunday, 12 October. Fans in China currently have access to more than 1,300 live games each season and highlights through television, digital media, and social media.
“Macao holds a unique position as an international cultural hub, and its fans have shown tremendous enthusiasm for basketball and the NBA,” said Grant Chum, CEO and executive director of Sands China.