Ascott, the official hotels partner of Chelsea Football Club, has launched Asia’s first Chelsea-themed hotel suites in Jakarta.
At Ascott Sudirman Jakarta, The Legend Suite is outfitted with Chelsea memorabilia and bespoke fittings, spotlighting iconic matches and the great players who shaped the club’s legacy.
Over at Citadines Sudirman Jakarta, the colours, passion and buzz of Stamford Bridge stand out immediately in the two-room Bridge Suite, amped up by ambient lighting and enhanced audio-visual elements.
“The Chelsea-themed hotel suites are a fantastic way for fans to feel closer to the club, even when they are far from Stamford Bridge,” said Gary Cahill, former England international and Chelsea club captain, unveiling the suites in the the Indonesia capital while joining in two-day festivities from 29 to 30 November.
The celebrations included a fireside chat, fan meet-and-greet, pre-match party and watch party for Chelsea’s fixture against Arsenal.
Chelsea football legend Gary Cahill, alongside fans and supporters as part of The Famous CFC presented by Ascott in Jakarta.
A total of about 400 Chelsea fans and Ascott Star Rewards members joined the fan engagement activities, and about 250 gathered at HW Livehouse to catch the Chelsea versus Arsenal match, beamed live from Stamford Bridge.
These are all a part of The Famous CFC Jakarta, a global fan experience designed by Chelsea, and the third edition presented by Ascott.
“The event underscores our commitment to delivering heartfelt, experiential travel moments for our Ascott Star Rewards members,” said Tan Bee Leng, chief commercial officer, Ascott, of the event.
Looking ahead, Chelsea fans travelling to London can look forward to the opening of lyf Chelsea London at Stamford Bridge in 2Q 2026, which “celebrates both the heart of London and the Blues”.