Pricline.com launch plans

By
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28 September 2000

Priceline.com will launch its Hong Kong and Singapore sites by the first quarter of next year, Robert Wisse, Priceline.com's senior vice president in product development and planning told TravelWeekly East.

"Over the next 12 months, we will launch one site a month," he said.

Priceline.com's ventures into Asia are developed under the operations of a company, jointly owned by Priceline and Hong Kong-based Hutchison Whampoa.

The next few countries in line include Taiwan, India, Malaysia and China, said Wisse. Priceline's entry into each market will be structured differently, according to local laws, he said.

He said however there were some rules of business that are global - such as wanting to save money. "Everyone wants to save money - it's just a matter of figuring out how to get there," said Wisse.

"We will get into each market, get people to be comfortable with us and hire locals."

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