Serena Lim has been appointed as Ascott’s chief growth officer to
lead the global business development team and manage the company’s
growth globally, excluding China.
She reports directly to Kevin Goh, Ascott’s CEO, who believes that
her in-depth expertise in building and leading large development teams
in global hospitality groups will help to scale up the company's
expansion plans in the next few years.
“Serena joins us with over two decades of industry experience, and
her wealth of knowledge and experience in establishing long-term owner
relations is key for us as we seek new opportunities to extend our
geographic reach across key growth markets,” Goh added.
In her new role, Lim will be focusing on deepening Ascott’s
engagement with existing owners and establishing new owner relations.
Lim joins Ascott following her tenue as vice president of development
at InterContinental Hotels Group (IHG) for Southeast Asia and Korea.
She was responsible for leading IHG’s development strategy and extended
growth teams in the region.
Prior to joining IHG, Lim headed development efforts in Southeast
Asia at Marriott International as its regional vice president. In the
early days in her career, Lim was with Starwood Hotels and Resorts,
where she led the company’s expansion across Southeast Asia.