Scenic Group has officially launched its new APAC office in Singapore, operating under the name Scenic Tours APAC Pte. Ltd. This development is part of the company's strategy to expand its presence in the Asia Pacific region, targeting the growing demand for luxury cruises among high net worth individuals.
Glen Moroney, Chairman and Founder of Scenic Group, stated, “We are excited to open our new Scenic Group APAC office in Singapore as part of our ongoing global expansion. With the growth of our Scenic and Emerald Cruises luxury river cruise ships and innovative ultra-luxury yachts, this provides us with the foundation to meet the increasing demand from affluent consumers in the fast-growing markets across this region."
Anthony Laver, General Manager of Sales & Marketing APAC, emphasised the importance of collaboration with travel partners, saying, “We are committed to working closely with our network of valued Travel Partners and jointly strengthening both the Scenic and Emerald Cruises brands in the Asia Pacific region."
The new office will be led by Constance Seck, who has been appointed regional director, sales & marketing APAC. With over 20 years of experience in Asian markets, Seck previously worked with Norwegian Cruise Line Holdings. She will be supported by Ally Grueter, business development manager APAC, and Yee Sher Lim, marketing & services manager APAC.
Quoc Huy To will join the team as accounting manager APAC, relocating from Vietnam. The Scenic Group APAC team will engage with travel partners and stakeholders in the coming months to explore opportunities in the luxury ocean and river cruise market.