Rosewood Hotel Group has appointed Joerg Zobel as COO, marking a
significant move in the company's ambitious growth strategy. Based in
Hong Kong, Zobel will commence his role on 25 September 2023, reporting
directly to CEO Sonia Cheng.
In his new role, Zobel will be responsible for driving operational
excellence, commercial success, and overseeing teams across various
functions. He will head Rosewood Hotel Group’s global operations across
its four brands, including Rosewood Hotels & Resorts, New World
Hotels & Resorts, Asaya, and Carlyle & Co.
Zobel brings over 25 years of global experience from leading
consumer-facing companies. In his most recent role, he served as the CEO
and chairman of the board of Eschenbach Optik, one of Europe’s largest
eyewear groups. Prior to that, he served as general manager, Asia
Pacific for PUMA. Zobel is also a published author who has written about
a diverse array of topics from industry disruption to the pursuit of
happiness.
His deep understanding of the customer lifecycle will be pivotal in
advancing the Rosewood lifestyle brand ecosystem, retail, and e-commerce
teams to drive the group’s expansion beyond traditional hospitality.
Rosewood has 46 hotels, resorts, and private member clubs currently
operating and a strong pipeline of 38 projects under development
worldwide.