People On The MoveHotel veteran named new Chairman as Australia reopens international borders.

Michael Issenberg takes the helm at Tourism Australia

The former Accor Asia-Pacific CEO replaces Bob East, who served as Chairman since 2017.
The former Accor Asia-Pacific CEO replaces Bob East, who served as Chairman since 2017.

Hospitality stalwart, Michael Issenberg, has been appointed Chairman of Tourism Australia as the organisation prepares for the reopening of international borders to short-term visitors this month.

Issenberg replaces Bob East, who served in the role since 2017, including his overseeing of the establishment of the Business Events Bid Fund.

Australia's Minister for Trade, Tourism and Investment, Dan Tehan, welcomed the appointment, pointing at Issenberg's "wealth of experience and great energy and commitment to support the industry and its 660,000 workers and businesses".

"[His] leadership will be crucial to promote Australia's world-leading tourist attractions and entice even more visitors to holiday in our country. 

"I look forward to working with Michael and his team as Australia opens back up to the world,” he added.

After more than 25 years with Accor, most recently as the Chairman and CEO of the Asia-Pacific region, Issenberg is also a Lifetime Member of Tourism and Transport Forum Australia.

Other board changes include SeaLink Travel Group Chairman, Jeffrey Ellison, who will serve a second term as Deputy Chair, while the Australian Chamber of Commerce and Industry’s Tourism Division Chairman, John Hart, has been reappointed for a second three-year term.

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